On the coins depicting the deified Alexander, the Successors had already
established their independence by inscribing the reverses with their own
names, but it was a much bolder step to replace the image of the revered
Alexander with their own likenesses. The first to do so was the determined
and independent Ptolemy I, who around 304 B.C. put his own astonishingly
individualized portrait on gold staters and soon afterward on his tetradrachms
(no. 54). His decision to do so was
undoubtedly motivated by Ptolemy's increasing economic, military, and cultural
distance from the other Successors. At first glance, and particularly in
contrast with the idealized portraits of Alexander, Ptolemy's portrait seems
strongly, even harshly realistic, with its emphasis upon his deep-set eyes,
beaked nose, and prominent chin. But Ptolemy was over sixty when this portrait
type was introduced, and there are few signs of age. He has the luxuriant
hair and upward gaze of the deified Alexander, as well as a divine attribute,
around his neck an aegis, an attribute of his patron deity, Zeus.
Another of the Successors, Demetrios Poliorketes (the Besieger) (336-283
B.C.), moved much more boldly to associate his own portrait type with that
of Alexander. In about 290 B.C., in preparation for an invasion of Asia
Minor, he issued large numbers of tetradrachms (no. 43)
depicting himself with the royal diadem and the horns of a bull, attribute
of the sea god Poseidon, whom he had adopted as his patron deity after he
destroyed Ptolemy's fleet in 306 B.C. With these attributes of divinity,
the audacious Demetrios implied obvious parallels with Alexander and became
the first living ruler to claim his own divinity on his coins. The portrait
itself appears somewhat individualized in its profile, but with its tousled
hair and upward gaze it was clearly meant to recall the image of Alexander.
Of all the successors of Alexander, Ptolemy was the most successful in establishing
a stable dynasty, which endured until Egypt was defeated by the Romans in
31 B.C. The Ptolemaic rulers used the portraits on their coins to emphasize
the continuity and legitimacy of the dynasty. Their silver, bronze, and
some of their gold coins continued to depict Ptolemy I (nos. 55,
56, 59).
Ptolemy II (308-246 B.C) followed ancient Egyptian pharaonic practice by
marrying his sister, Arsinoe II (c. 316-270 B.C), and established the Ptolemaic
ruler cult by deifying his father and mother. He and his successors issued
gold octodrachms that summed up Ptolemaic dynastic pretensions in a remarkably
concise way (no. 56). The obverse depicts
busts of Ptolemy II and Arsinoe II with features bearing a striking family
resemblance to those of their parents, Ptolemy I and Berenike I, depicted
together on the reverse. The legends on the obverse and reverse proclaim
the cult name of Ptolemy II and Arsinoe II, the "divine siblings."
Ptolemy II also issued coins in honor of his wife, and Ptolemy III (c. 280-221
B.C.) issued coins with portraits of his wife, Berenike II (c. 273-221 B.C)
(no. 57). The relatively large number
of coin portraits of the women of the Ptolemaic family is indicative of
the status and influence they had and also attests to their role in the
continuity of the dynasty. Members of the family also often issued coins
in honor of their predecessors. One of the most interesting is the octodrachm
of Ptolemy IV (c. 244-205 B.C.) conferring upon his father, Ptolemy III,
an extraordinary array of divine attributes, the aegis associated with Zeus
that had been an attribute of Ptolemy I (nos. 54,
55, 59),
a scepter ending with a trident, an attribute of the sea god Poseidon that
refers to Ptolemaic naval power, and a radiate diadem, reference to the
sun god, Helios (no. 58).
(Continues...)
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