Trivia Marathon Hits WLFM Sound Waves

The Lawrentian, May 6, 1967.

Last night at 11 p.m., the Good Guys of WLFM-AM launched the Second Annual Midwestern Trivia Contest.

AM Czar

Former Lawrentian editor, H. Gibson Henry, currently czar of WLFM's closed circuit AM operation, explained that the 50-hour marathon broadcast over both AM and FM will run until 1 a.m. Monday when the tallies will be totaled and the winners justly rewarded.

After each musical selection a question will be asked about old TV, radio, movies, comic books, or rocks and roll. Listeners may phone in answers and receive Trivia Points for each correct answer. Any group, formal or informal, may enter by simply calling the station during the contest.

Rock and Roll

In addition to the regularly scheduled musical and educational programming from 1:15 to 11 p.m., the station will feature a rock and roll format for the first time on the FM portion of its operation.

The competition has been divided into two groups. The first group will be composed of university residence halls and fraternity houses, competing against each other.

In the second group, the citizens of Appleton will compete among themselves. Valuable top prizes will be offered to both groups.

The kinds of questions fall into four general categories, concerned with old TV shows, moldy films, retired rock 'n' roll greats, action-packed comic books and, of course, Lassie. Questions will be asked randomly and when least expected.

Stickball Match

WLFM also has planned other activities to keep Lawrentians off the streets. David Pfleger, gnome dispatcher for WLFM, revealed that a grudge match of stickball will be played on Union Hill today at 2 p.m. between the WLFM Wise Guys and the Bums fro WDUZ of Green Bay.

Tonight at 8:30, WLFM will hold a Trivia dance in the Union. The Good Guys will continue to ask questions during the dance, and the nature of the valuable top prizes, to be awarded Monday morning, will be disclosed. The last two hours of the dance, 10:30 to 12:30, will be broadcast live.

Considering more than 10,000 phone calls were received during last year's competition, this year's spectacle should make its mark in the long and proud history of Lawrence University.

WLFM's program manager Tom Kendall said that the purpose of the contest was to demonstrate that an educational radio station can be fun. The station ordinarily broadcasts classical music, jazz, folk, news, sports and educational features on its FM segment at 91.1 m.c. and rock and roll to its on-campus closed-circuit AM audience.

This will be the first time that the 600,000 people in the WLFM listening area will have the opportunity to hear the on-campus portion of the programming.

Unprecedented Response

Last year's Trivia Contest stimulates unprecedented response on the Lawrence campus, with more than 10,000 phone calls received. "This will be an opportunity for everyone to remember the fun things of their past," said Pfleger, Master of Trivia.

We will have questions for all segments of the listening audience, from teeny-boppers to Fred Allen fans. Even if you don't participate it will be fun to listen to the questions."